discussion of target audiences

As a group, we have imagined a certain target audience for our film trailer. The successful connection between a film and its audience partly requires relation, whereby the audience can relate to films properties, and not just its characters. Firstly, in terms of Gender we believe it would appeal to both male and females equally as the story mainly involves both genders in both of the main types of roles; the antagonist and protagonist. 

 

The same principal applies to age as the ages represented range from 18-25, so with this in mind, we would expect the target audience to largely be, if not completely, in this age bracket. Along with the representation, personally I believe that this age range find Horror and Thrillers more appealing than any older age, whilst the violence portrayed throughout the plot would suggest that its not suitable for any age under 18 in accordance with the BBFC guidelines.

 

Next, the expected class for the target audience ranges from lower class to upper-middle class, again partly down to the characters represented, but also the content of the film trailer and the settings, which we believe would be best relatable with these classes. It must be noted however that this is a general assumption for the time being and does not suggest that their would be no interest from any other classes.

 

The interests of the target audience would depend entirely on where they apply in the first three sections of target audience, but if it was assumed on age, then one main interest could be film watching along with outgoing activities. If we assume this is true, then this works well with our film trailer as it is firstly a horror/thriller film which is stereotypically a favourable genre with the 18-25 age bracket, whilst it involves the road trip of youths and their reactions to an unexpected threat whilst being isolated.

 

It is now up to our group to devise questionnaires to determine our official target audience.